The Shelby Report of the Southeast

Italica Imports
November 2006

A leading producer and distributor of Spanish olive oil in the U.S., Italica Imports is introducing extra virgin olive oil enriched with omega-3 fatty acids. Derived from hake, salmon and codfish, the omega-3s in Italica's new product are incoporated into the olive oil during the bottling process.

Omega-3s, or essential fatty acids (EFAs), are unsaturated fats that fuel the body with energy and influence a wide variety of body functions. Omega-3s have been proven to reduce stress and play a crucial role in the prevention of stress-related diseases such as cardiovascular disease, diabetes, obesity, dementia and depression.

Essential for brain development, omega-3s are vital components of brain tissue and neurons. Research also indicated that they support cognitive function, nerves and overall mental health. As a daily supplement, omega-3s can support and promote healthy joints and help decrease pain and stiffness. In fact, omega-3s support the entire cardiovascular system by keeping arteries flexible, as well as preventing and possibly reversing the effects of cholesterol blockages.

The new product is priced at $7.99 for a 17-oz. unbreakable plastic bottle, www.italicaoliveoil.com.